Wednesday, May 15, 2013

Business, Entrepreneurship and Management

Business, Entrepreneurship and Management (व्यापार, उद्यमशीलता और प्रबंधन)

1. Overview
Curriculum aims to encourage students to empathize and analyze basic mechanism of business and its relevance for resolving major challenges facing the nation in the areas like business and socio-economic development, need for infrastructure and role of ethics in governing the business.

2. Objective and Expected outcome
The course aims at the following:
 Create awareness about entrepreneurship
 Stimulating the potential to develop entrepreneurial orientation through innovation and creativity
 Understanding relationships between business, market, and society
 Understanding the role of management in creating and maintaining business

3. Themes and Sub-themes

Concept, value creation, entrepreneurial mindset— innovation and creativity, entrepreneurial decision making—use of biases and heuristics, risk bearing, social and commercial entrepreneurship

Concept, types, facilitators and inhibitors of business, role of e-commerce and m-commerce, technological innovation and its viability, ethical considerations

Market and Society
Generation and utilization of resources, concept of market, exploring and segmenting the market, demand and supply factors, understanding customer adoption process

Concept, function and culture of management, innovation and technology, managing finance, role of incentives and managing human resources


Dabbawalas Case

Barefoot College
भारत के राजस्थान में, एक ख़ास-ओ-ख़ास विद्यालय है जो ग्रामीण महिलाओं और पुरुषों को शिक्षित करता है -- ज्यादातर अपढ लोगों को -- और उन्हे बदलता है सोलर इंजिनियरों, कलाकारों, दाँत के डॉक्टरों, मेडिकल डॉक्टरों में, और उनके ख़ुद के गाँवों में. इसे बेयरफ़ुट कॉलेज के नाम से जाना जाता है, और इसके स्थापक, बंकर रॉय, समझा रहे हैं ये कैसे काम करता है।

4. Project works
 Understanding the life of celebrated and unsung entrepreneurs
 Studying the role of government, women, and dalits as entrepreneurs
 Studying the role of social marketing, social entrepreneurship, and social audit
 Studying the role of different forms of business ownership
 Studying the online business models and role of e-commerce and m-commerce
 Studying of Indian model of businesses
 Studying the shades of business in urban and rural areas
 Studying various aspects of organizations like Tata, Reliance, Maruti, Hindustan Motors, Wipro, Haldiram, Flipkart, Amul, Amaravati Talluka, Lizzat papad, Google, Apple etc.
 Studying Gandhi‘s Trusteeship model through Corporate Social Responsibility/Corporate Governance orientation of companies.
 Studying the role of demographic, psychographic, political, competitive, and environmental factors in business
 Studying the management of businesses like wellness, event management, radio taxies, etc.
 Study the role of business facilitators like banking, insurance, supply chains, and logistics, etc.
 Study of Dabbawallas and mathematical reasoning
 Use and analysis of secondary sources of data for business decision making
 Writing business plan

Tools and Techniques
 Case study and biographical analysis of entrepreneurs
 Survey research- Customer satisfaction survey, and opinion polls
 Field studies
 Social audit of projects
 Social campaigns
 Analysis of offline and online businesses
 Experiential exercises and business games
 Secondary data analysis using MS Excel/SPSS

5. Reading List
Printed Material (Essential)
Barringer, Bruce R., Ireland Duane R. (2012). Entrepreneurship: Successfully Launching New Ventures (4 ed.). Prentice Hall. pp 77-96.
Davies, Paul. (2008). New Business in India: The 21st Century Opportunity. World Scientific Publishing Company. pp 1-23.
Desjardins, Joseph.(2019). An Introduction to Business Ethics.(3 ed.). McGrawHill. pp 1-35
Kotler, Phillip., Kevin L Keller, Abraham Koshy, & Mithilesh Jha.(2009). Marketing Management. (13 ed.) Prentice Hall. pp 4-30, 177-183, 200-205.
Kreitner, R. (2004). Management. (9 ed.). Houghton Mifflin Company. pp. 4-28, 95-99, 352-358, 375-379, 439-454.
Nickels, William. G., James M McHugh, Susan. M McHugh. (2012). Understanding Business (6 ed.). Tata Mcgraw-Hill. pp 4-11, 486-496

Supplementary Reading Material
Bansal, Rashmi. (2012). Connecting the Dots. Westland. Inc. pp 1-35
Bornstein, D. (2007). How to Change the World:Social Entrepreneurs and the Power of
New Ideas. Oxford University Press. pp 48-61.
Cappelli, Peter, Harbir Singh, Jitendra Singh, & Michael Useem. (2010). The India Way:
How India's Top Business Leaders Are Revolutionzing Management. Harvard Business Review Press. pp 19-47
Ferrell, O.C., Fraedrich, John Paul; Ferrell Linda. (2006). Business Ethics: Ethical
Decision Making and Cases. (6 ed., Indian adaptation). , Biztantra. pp 1-18
Gladwell, Malcolm. (2008). Outliers: The Story of Success. Allen Lane Penguin Book. pp
Hanna, Richard C, Andrew Rohm, & Victoria L. Crittenden. (2011). The Power of the
Social Media Ecosystem. Business Horizon. pp 1-9
Rigby, Darrell. (2011, December). The Future of Shopping. Harvard Business Review. Scarborough, Norman M. (2011). Essentials of Entrepreneurship and Small Business
Management, (6 ed.) Prentice Hall. pp 32-68.
Stevenson, Howrad H. (2006). A Perspective on Entrepreneurship. Harvard Business
School. Product No. 384131, pp 1-13
Tjan, Anthony K., Richard J., & Tsun-Yan Hseih. (2012). Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business. Harvard Business Review Press. pp. 1-9.
William, Chuck. (2012). MGMT 4. South Western Cengage Learning. pp 119-128.
Zahra, Shaker A., Satish Nambisan. (2012, May-June). Entrepreneurship and strategic
thinking in business ecosystems. Business Horizons. pp 219-229.

An Inconvenient Truth (2006)
Any Body Can Dance (2013)
Barbarians at the Gate
Corporate (2006)
Do Duni Char (2010)
Guru (2007)
Oh My God (2013)
Pirates of Silicon Valley (1999)
Pursuit of Happiness (2006)
Rocket Singh (2010) (2001)
The Social Network (2010)
Tucker-the man and his dreams (1988)
Wall Street (1987)

Additional articles recommended by me:


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